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Guillermo CruzBusiness Systems Manager

Case studies /  Escondida (CEIM)

Fundación Educacional Escondida (CEIM) · Industrial and mining technical training — Chile — short case

Standing up an institution's first business intelligence capability

CEIM, one of Chile’s leading industrial and mining training organisations, assembled its executive reporting by hand in Excel and PowerPoint, over a legacy ERP due for replacement. The KPI definitions were agreed with executive leadership first; the institution’s first business intelligence platform went into production — with standing reports for five functions — and SAP Business One replaced the legacy ERP in a full migration, integrated with the in-house systems the IT area had already built.

Organisation
Fundación Educacional Escondida (CEIM)Centro de Entrenamiento Industrial y Minero
Sector & market
Industrial and mining technical training — Chile
Role
Director of Planning and Management ControlPartnering directly with executive leadership
Period
Apr 2019 – Dec 2022

Headline figures

1stinstitutional business intelligence platform
Basis
Tableau Prep, Desktop and Server, deployed where no prior BI platform existed
5functions served by standing executive reporting
Basis
General Management, Human Resources, Finance, Commercial and Operations
6 mo.to SAP Business One live, with the first in-house platforms integrated
Basis
Implementation and initial integration with the institution's internally developed satellite platforms, both delivered within six months
Frame
Delivered by a multidisciplinary team in which I led this workstream. Integration with further platforms continued after go-live.
01

The starting point

Fundación Educacional Escondida is a non-profit corporation that runs CEIM, the Centro de Entrenamiento Industrial y Minero. The centre was created under the umbrella of Escondida | BHP in the mid-1990s and opened to the wider industrial and mining sector in 2002. It operates from Antofagasta, with further sites in Iquique, La Serena and Santiago, and on its published figures trains more than 33,000 people a year.

Reporting was assembled by hand in Excel and PowerPoint: by the time an executive question had an answer, the question had changed. The operation ran on a legacy ERP due for replacement, and the IT area had built a series of in-house systems — the satellite platforms — each serving one function with its own slice of the operational picture. These platforms were not integrated with the legacy ERP; integrating them was one of the reasons for implementing SAP Business One.

02

Diagnosis

Installed before definitions are agreed, a BI platform gives five functions five versions of the same number, each looking official because it comes from the platform. That is worse than having no platform at all.

The KPI framework and the owner of each figure were therefore agreed with executive leadership before anything was built, so the platform launched with one agreed definition per figure.

03

Mandate and scope

  • Reporting lineExecutive leadership
  • TeamAround 50 people reported into the directorate.
  • OwnedPlanning and control of the institutional budget; the KPI framework and performance management model; the business intelligence platform and its reporting; the bespoke budgeting and forecasting solution.
  • Led within a teamThe SAP Business One implementation was delivered by a multidisciplinary team. I led this workstream — managing the SAP Business One and Tableau implementation vendors — through the migration from the legacy ERP: remapping the old chart of accounts to the new one and defining its level of detail, transferring stocks and account balances, building a product master from scratch because the institution had none, system testing, and training the existing users. The system went live integrated with the institution's internally developed satellite platforms; integration with further platforms continued afterwards.
  • Not ownedTraining programme design and delivery.
04

What was built

FROM NO REPORTING PLATFORM TO STANDING EXECUTIVE REPORTINGSOURCESSAP Business OneIn-house satellite platformsINTEGRATEDPLATFORMTableau Prep → Desktop → ServerBespoke budgeting andforecasting solutionSERVEDGeneral ManagementHuman ResourcesFinanceCommercialOperationsFOUNDATIONKPI framework and figure ownership, agreed with executive leadership before the platform was built.SAP Business One live, with the in-house satellite platforms integrated, within six months.
Institutional financial figures, programme data and internal reporting content are omitted. Closing and reporting processes were subject to annual external audit.
05

Results

MeasureBeforeAfterBasis of measurementResult
Institutional reportingExcel and PowerPoint, by handBI platform in productionDashboards and standing reporting on Tableau Prep, Desktop and Server1st
Functions servedAssembled on requestStanding executive reportingGeneral Management, HR, Finance, Commercial, Operations5
ERPLegacy system due for replacementSAP Business One live, with the first in-house platforms integratedFull migration — chart of accounts remapped, stocks and balances transferred, product master built from scratch — with initial integration, within six months, by a multidisciplinary team in which I led this workstream6 mo.
Budgeting and forecastingSpreadsheetsBespoke solutionFinancial, budgetary and operational information integrated for executive decision-making—
Performance managementNo agreed definitionsKPI framework with named ownershipAgreed with executive leadership—
“I had the opportunity to work with Guillermo Cruz Garri during his tenure as Director of Management Control and Planning at CEIM, a position from which he led the organisation’s strategic planning and budget formulation processes. In that period Guillermo demonstrated solid professional capability, a focus on meeting objectives and a high level of commitment to the responsibilities he took on. His rigour, reliability and willingness to take on challenges contributed significantly to the achievement of the targets set.”
José Antonio Díaz — General Manager, CEIM; Executive Director, Fundación Minera Escondida (opens in a new tab)LinkedIn recommendation, 12 August 2026. Direct supervisor at CEIM. Extract, translated from Spanish.

Read the recommendation on LinkedIn (opens in a new tab)

06

What I carry forward

  • Agree the definition before you build the dashboard. The order of work matters more than the choice of tool.
  • Integration is the deliverable, not an afterthought. An ERP that does not connect to the systems already in use adds one more disconnected source; the satellite platforms were integrated from the first delivery.
  • Give every figure a named owner. Figures without an owner stop being maintained, and users fall back on their own spreadsheets.

Scope and measurement note

Reflects work delivered between April 2019 and December 2022. The six-month figure covers both the SAP Business One implementation and its initial integration with the institution's internally developed satellite platforms, delivered by a multidisciplinary team in which I led this workstream. Integration with further platforms continued after go-live and is not included in that figure. Institutional financial figures, programme data and internal reporting content are omitted. Closing and reporting processes were subject to annual external audit.

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